EVENTS

Product Management Masterclass

OPEN EVENT

24-January-2026

8:00 PM TO 10:00 PM (IST)

REGISTER HERE

OVERVIEW :

Demystifying Analytics: We will prove that analytics is about listening to users, not just complex math.

Data > Gut Feeling: Moving from guessing what users want to knowing what they do.

The "Vanity Metric" Trap: Learning to spot metrics that look good (like total downloads) but mean nothing.

The AARRR Framework: A step-by-step breakdown of the 5 stages of the user journey (Acquisition to Revenue).

Diagnosing the Product: How to use Funnels to find "leaks" and Cohorts to measure retention.

Learning by Doing: We will apply every concept to a fictional app we need to save.

Practical Toolkit: You will leave with a workbook and formula cheat sheet you can use immediately.

AGENDA

• Introduction to the case study and identifying the one metric that matters most (The North Star).
• The AARRR Framework Mapping the user journey through Acquisition, Activation, Retention, Referral, and Revenue.
• The "Math" That Matters Breaking down the essential formulas for CAC, LTV, and Churn in simple terms.
• Finding the Leaks (Funnels) How to visualize the user path and identify exactly where users are dropping off.
• Understanding Retention (Cohorts) How to read "triangle heatmaps" to understand if your product is getting better or worse over time.
• Q&A

TAKE AWAYS

• Understanding what to metric to look for at what stage of product lifecycle
• Understanding AARRR framework for Product Analytics
• Product Analytics cheatsheet and formulas that you can apply directly to your product