PM Playbook Modules
🧭 Product Journey πŸ’‘ Design Thinking πŸ“Š Product Metrics πŸ”„ Agile Approach βš™οΈ Tech Stacks for PMs
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Home / Design Thinking / Section 05: What You Will Produce

Your Outputs

Six deliverables from this module

Great PMs leave artefacts their team can reference, challenge, and build on. These six documents prove you have completed Design Thinking, not just learned about it.

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Problem Statement

A single written definition: who has this problem, what they need, why they cannot currently get it, and how success will be measured. Produced at Define.

Define Phase
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Assumption Map

A 2Γ—2 grid of all assumptions plotted by importance and certainty. Top-left quadrant drives the prototype plan. Every initiative needs one before sprint planning.

Define β†’ Prototype
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User Empathy Map

A four-quadrant canvas (Say, Think, Do, Feel) that makes qualitative research shareable and actionable across the team. Produced at Empathize.

Empathize Phase
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Prototype Brief

A one-page document specifying: what assumption is being tested, what type of prototype to build, success criteria, and what a failed test looks like. Written before any prototype work begins.

Prototype Phase
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Test Plan & Results Log

Pre-defined success criteria, participant criteria, tasks users complete, and a structured log for observations. Results determine the Pivot / Persevere / Stop call.

Test Phase
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Discovery Summary Deck

A stakeholder-facing summary of what was learned, what decisions were made, and what the team will build next and why. The PM’s primary communication deliverable from discovery.

All Phases