PM Playbook — Product Metrics: Quiz and Glossary

Question 01 / 10

Your product has 5 million registered users but only 300,000 log in monthly. A stakeholder wants to announce "5 million users" in a press release. What should a PM do?

Question 02 / 10

You increase push notification frequency by 3x. DAU rises 18% in two weeks. Is this a successful experiment?

Question 03 / 10

Overall user retention is stable at 62%. Cohort analysis shows users joining in the last 6 months retain at 41%. What does this mean?

Question 04 / 10

Which is the best North Star Metric for a B2B project management tool?

Question 05 / 10

Your DAU dropped 22% on Monday morning. What is the first step in your diagnosis?

Question 06 / 10

What is the primary purpose of the GSM process in the HEART framework?

Question 07 / 10

A new feature ships. The data team suggests measuring success by "time spent on the feature page." What is the main problem?

Question 08 / 10

What does Net Revenue Retention (NRR) above 100% indicate?

Question 09 / 10

A PM discovers Slack's 2,000-message activation threshold and applies it directly to their own B2B communication tool. What critical step are they missing?

Question 10 / 10

A feature ships. The original success metric was checkout completion rate. It has not moved. A team member suggests changing the metric to "time to first checkout" where the feature shows improvement. What should you do?

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