Your Outputs
Six deliverables from this module
These are the documents that prove you understand metrics well enough to act on them not just report them.
North Star Definition Doc
Your NSM, why it captures user value, three input metrics that drive it, and how it will be tracked and reviewed by the team.
Metrics Tree
A visual hierarchy from North Star down to input metrics, diagnostics, and counter-metrics, making every dashboard number actionable and connected.
Counter-Metric Register
A table mapping every primary metric to its counter-metric, the threshold that triggers a review, and who is responsible for flagging a breach.
Metric Debugging Checklist
The 5-step structured checklist for diagnosing any metric movement, from data integrity check through to root cause identification and response decision.
A/B Test Plan
Pre-defined hypothesis, primary and counter metrics, minimum detectable effect, required sample size, test duration, and decision criteria for ship vs rollback.
Sprint Metrics Review
A structured format for the weekly metrics review: what moved, what caused it, what we are doing about it, and what to watch next sprint.