PM Playbook Modules
🧭 Product Journey πŸ’‘ Design Thinking πŸ“Š Product Metrics πŸ”„ Agile Approach βš™οΈ Tech Stacks for PMs
πŸŽ‰

Home / The Product Journey / Section 05: What You Will Produce

Your Outputs

Six deliverables from this module

Great PMs leave artefacts which can be referenced, challenged, and build on by the team. These are the six deliverables you should be able to produce after this module.

πŸ“‹

Opportunity Brief

Validated problem statement, who it affects, frequency Γ— severity sizing, competitive context, and an explicit go/no-go recommendation.

Discovery
πŸ“„

Product Requirements Document

Problem statement, proposed solution, user stories with acceptance criteria, success metrics, out-of-scope items, and technical constraints.

Definition
πŸ—Ί

Assumption Map

A 2Γ—2 grid plotting team assumptions by importance and certainty. Top-left quadrant (high importance, low certainty) drives the prototype or test plan.

Definition β†’ Development
πŸš€

Launch Plan

Staged rollout sequence, go/no-go criteria, success metrics, rollback procedure, and stakeholder communication plan. Written before launch, not at it.

Launch
πŸ“Š

Post-Launch Review

Actual vs expected metrics, qualitative learnings, root cause of any gaps, and specific recommendations for the next development cycle.

Post-Launch
πŸ“ˆ

PLC Position Assessment

Current lifecycle stage diagnosis with market data, strategic implications for the next 6–12 months, and recommended PM priority shifts.

Ongoing - Quarterly