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Home / The Product Journey / Section 03: Your Job In This Topic

What you own, influence, and observe

Own = you make the call. Influence = your input shapes the decision. Observe = not your call, but you need full visibility.

Own

You make the decision

Go/no-go decision at every PDC stage gate
The problem statement written in Discovery
Success metrics defined before Launch
Sprint Goal for every sprint in Development
Launch decision: ship, delay, or rollback
PLC stage diagnosis and strategic recommendations
Post-Launch Review and decision to iterate, pivot, or stop

Influence

Your input shapes the decision

Research methods selected by UX researchers
Technical architecture decisions by engineering
Visual and interaction design decisions
Marketing channel selection for Launch
Pricing decisions (jointly with business)
Engineering velocity and team capacity
QA test coverage decisions

Observe

Not your call, but you need visibility

How individual user interviews are facilitated
Specific code implementation decisions
Data warehouse and pipeline architecture
Legal contract and compliance details
Financial accounting treatment of product investment
HR and team hiring decisions